Reputation Communications: What it is and Why You Need it
“Good name in man or woman, dear my lord, is the immediate jewel of their souls.”
-- Othello, Act III, scene iii
Reputation is the enduring essence of an organization. It is your inherent character. It is the images and impressions your name evokes. It is you.
Reputation influences every aspect of an organization, from business partnerships to community involvement to sales to recruiting and retaining employees. When you have a healthy reputation, your business just runs better. Your communications with your employees, customers, investors, partners and media are seamless. You are well positioned for whatever comes your way, in times of prosperity and crisis.
At Morrissey & Company, we clear through the clutter to discover your organization’s core values. We understand that in today’s world of flashy graphics, instant information and dwindling attention spans, it is difficult to succinctly express who you are. Our expertise lies in employing a wide range of techniques to clarify your brand through defining your reputation.
Reputation communications is more than just a fancy term for public relations. Reputation communications is about communicating the essence of an organization to its key audiences. Reputation communications incorporates earned, integrated, digital and crisis communications to aid your organization in a basic, yet too-often overlooked, strategy. We create credibility, recognition and trust for our clients.