Measuring results may seem expensive, but communicating blindly can be even more costly. Consistent measurement ensures communications alignment and focus.

Organizations working with Morrissey & Company expect results, and we expect to be held accountable. That's why we consider measurement vital to all that we do.

Our first step is to work closely with you to identify your key influencers, prioritize these relationships, and determine measurable objectives and criteria. These benchmarks help us select appropriate measurement vehicles. Each of the tools we offer can be used alone or in combination with each other, including:

• Communication audits and reputation audits among your advisory board, board of directors, employees, volunteers and partners, and other key constituencies
• Pre- and post-activity surveys to determine awareness and/or message adoption among any segment or combination of your key audiences
• Public opinion research polls on topics related to your products or services
• Assessment of media coverage in select time periods, and in comparison to competitors
• Evaluation of analyst or other third-party validation
• Review of web site traffic and other related data

Morrissey & Company gives you access to the industry's best measurement tools, including broadcast, print and online monitoring services, complex audience analytics, and web measurement platforms. We maintain strong relationships with leading research firms, such as Opinion Dynamics Corporation and RoperASW, as well as with third-party specialists.

We will work with you to determine the right measurement program for your organization, your program and your budget. Expect no less.