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| { | Mount Vernon Report |
| { | Points of View |
| { | Industry Articles |
| { | Reputation Survey  |
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It is through
our constant quest to learn new information and stay on top of trends that
Morrissey & Company is able to provide our clients with fresh and innovative
ideas. Below are examples of industry articles that Morrissey & Company
believes are particularly illuminating or intriguing for those who take
strategic communications seriously. Where Gillette CEO went wrong By DAVID D'ALESSANDRO, The Boston Globe, September 20, 2005 Picking up the Pieces By Roy Harris, CFO Magazine, August 10, 2004 A company's reputation may be intangible, but when it's damaged, the losses are real. Can insurance bridge the gap? Biotech Execs Share Concerns By Susan Warner, The Scientist, June 9, 2004 Public Support, Market Pressure, and Potential Competition with Big Pharma Top List at BIO The State of the News Media 2004 By The Project for Excellence in Journalism, Journalism.org, May 28, 2004 An examination of American media and the challenges it faces as it evolves $1 Billion International Image Campaign Isn't Enough To Buy U.S. Love By Carl Weiser, USA TODAY, September 14, 2003 You Are the Guardians By Arthur Levitt, CFO Magazine, May 9, 2003 Former SEC chairman Arthur Levitt offers some pointed advice on how to restore confidence in corporate accounting |
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