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The reputation of an organization is the composite picture of the perceptions held toward it by its key constituencies – the audiences that judge character based on the actions, behaviors and communications of the organization.
Morrissey & Company’s Reputation Audit is a professional, independent and systematic effort to benchmark an organization’s reputation by assessing the state of each audience’s relationship with the organization.
HONEST & CRITICAL SELF-EXAMINATION
Morrissey & Company strives to help our clients create a lasting impression.
We develop well-researched initiatives and messages that are aligned with
an enterprise’s character, and we deliver them in ways that resonate
with direct and indirect influencers of your reputation – customers,
investors, employees, partners, the media, analysts, experts and the general
public, to name a few.
There are five general steps involved in a Reputation Audit:
- Identify the organization’s key audiences.
- Determine how you wish each audience to perceive your character.
- Measure how each audience currently perceives the organization.
- Assess the reasons for any "reputation gap."
- Create a strategic blueprint to better manage the organization’s reputation.
The goal of a Morrissey & Company Reputation Audit is to obtain results that help an organization develop and execute strategies for communicating a coherent, credible and trustworthy image to each audience, in alignment with the organization’s current and future goals.
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