In today’s market, the perception that a company is environmentally responsible can be a major point of differentiation for consumers, employees and investors. Perception alone, however, is not enough to create a lasting reputation. Environmental responsibility must be a sincere, deeply-held element of corporate culture.

Morrissey & Company helps companies develop and communicate forward-thinking, socially responsible values that align with business objectives and stakeholder needs to create a lasting reputation. We can help elevate your corporate social responsibility program from a generous gesture to a defining feature of your organization’s character.

OUR METHOD: FOUR STEPS TO HELP ORGANIZATIONS BUILD SOLID COMMITMENTS

Learn: Learn about your community. Morrissey & Company will help study the issues that matter most to your constituents and look for ways to help you contribute to a solution.

Define: Define a position. Together we will consider your company’s most important values and attributes, and find ways to strengthen and align them with the needs of stakeholders and society.

Build: Build a commitment. Working with senior executives, Morrissey & Company will help integrate your corporate social responsibility program into your corporate culture and identity.

Shape: Shape your reputation. Morrissey & Company will help you communicate your values, objectives and actions to key audiences, ensuring your messages reach – and resonate with – the right people.

Our experience in this area includes:

• Supporting clients with internal environmental audits, program development and education
• Organizing multi-state awareness campaigns to promote home heating efficiency and technology improvements
• Conducting media relations programs
• Creating and supporting internal and external communications
• Marketing green products
• Organizing fundraising events and new product launches
• Promoting and coordinating sponsorship for environmental education programs
• Designing trade show materials for new and re-branded green companies and products
• Promoting responsible consumer practices