 |
Expertise in Reputation Communications |
|
Earned Communications |
|
Integrated Communications |
|
Digital Communications |
 |
Crisis Communications |
|
Clients |
|
Case Studies |
Crisis Communications
Morrissey & Company has earned a national reputation for crisis counseling and services. Our approach is four-phased and includes:
- Planning: vulnerability, risk and communication audits; crisis action plans
- Preparation: crisis scenario plans, messaging and scenario testing, media training
- Management: communications, media relations, social media management and logistical support
- Remediation: comprehensive after-action assessments with internal and external audiences
Morrissey & Company’s CEO Peter Morrissey provided counsel and crisis services to Johnson & Johnson's McNeil Pharmaceuticals during the Tylenol capsule poisoning episode, which has come to be recognized as the model for successful crisis communications. Industry publication PRWeek named Peter one of the top crisis communications counselors in the nation, describing him as one of the 22 professionals "who should be on the speed dial in a crisis."