JABRA

GN Netcom North America, creator and manufacturer of Jabra headsets, was challenged with successfully launching its new partner program and increasing awareness of its enterprise offerings. Morrissey & Company devised a plan to position Jabra as a category leader and expert, increase awareness of Jabra’s headsets as business tools, differentiate the company’s offerings from competitors and expand Jabra’s enterprise reach.

Within six months, Morrissey & Company had achieved:

• A feature article in Computer Reseller News, the publication most widely read by GN Netcom’s target audience, surrounding the launch of the company’s new Channel Partner Program.
• Coverage for Jabra’s enterprise headsets in outlets including PCWorld, VARBusiness, LAPTOP magazine, PCMag and TMCnet.
• Briefings with analyst firms including Gartner Research, IDC, Yankee Group, Forrester Research, Strategy Analytics and Frost & Sullivan, resulting in the inclusion of Jabra’s innovative channel partner program and/or enterprise headsets in numerous reports.
• Recognitions including Internet Telephony’s 2008 Product of the Year, Customer Inter@ction Solutions’ Product of the Year (two products recognized) and IP Contact Center’s Technology Pioneer Award.

Morrissey & Company worked closely with GN Netcom’s internal team to support the company through an important transition period. Within a short period of time, through media coverage and analyst reports, GN Netcom reached hundreds of thousands of individuals within its target audiences.