Covansys Corporation: Reputation building for IT service delivery company

In 2002, long before “offshore” became a dirty word in the American IT industry, Covansys Corporation (NASDAQ: CVNS), a global consulting and technology services company, felt it needed to better leverage the competitive advantage of its off-shoring capabilities in the marketplace. With enterprises clamoring for faster and less expensive IT solutions, Covansys turned to Morrissey & Company to better position its ability to deliver rapid deployment, world-class quality and reduced costs. This program included:

• Introducing Covansys, its offshore track record and its capabilities to industry analysts and technology media through briefings, story pitching and speaking opportunities.
• Developing print and online content and collateral, including a media kit, sell sheet and marketing brochure, that clearly communicated the offshore value proposition.
• Helping to manage a series of successful “Offshore Outsourcing Seminars” in key U.S. markets.
• And, developing case studies to highlight Covansys’ success at delivering offshore solutions for top name brands.

Results

Morrissey & Company’s efforts helped to significantly boost Covansys’ reputation for off-shoring expertise. The company’s offshore facilities, practices and clients began to win regular, unsolicited mention in reports from leading industry analysts. Covansys was included in feature stories on the topic that appeared in BusinessWeek, ComputerWorld, InformationWeek, eWeek and CIO, as well as in numerous industry vertical media. The marketing brochure on offshore IT service delivery drafted by Morrissey & Company won a Communicators Award of Distinction.